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Excellent and proactive design problem solver with inherent goal to execute high-quality visual design solutions through the most efficient methods. Exceptional skills in presenting design ideas and comps from conception to final product. Eager to exert creative energy to broaden artistic intuition as well as learn new skills and technologies in print, digital and user experience design.

 

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RASAY CREATIVE | San Jose, CA | March 2007 - Present line_breaker

Running a freelance design business servicing mainly Bay Area clients. Projects include advertisements that have circulated through publications such as Bay Area Parent, The Wave Magazine, and The Metro. Materials such as season brochures and postcards have established a major distributional spread among the Silicon Valley's businesses, especially within Santana Row and downtown San Jose.

 

FINELITE, INC | Union City, CA | July 2016 - Present Graphic Designerline_breaker

leaf_tealLead in design, development and installation of corporate values signage and application shot artwork, displayed in company's new building for purchasing and operations departments.

leaf_tealConceptualizes, designs and executes installation instructions and technical sheets for energy-efficient LED luminaires.

leaf_tealCollaborates with product management and engineering teams for the conception, launch and sustainment of lighting fixtures and its components.

leaf_tealCreated company's 25th anniversary logo, embroidered on company apparel and promotional materials.

leaf_tealReduced department project list by 50% since July 2016 start, on track for 70% by end of Q1, 2017.

CUSHMAN & WAKEFIELD | San Jose, CA | March 2015 - November 2015
Senior Graphic Designerline_breaker

leaf_tealDesigned and formatted custom commercial real estate marketing materials for over 50 brokers, within company brand identity.

leaf_teal Formatted HTML graphics for e-blasts, web banners, e-marketing tools, web publishing platforms.

leaf_tealCollaborated with brokers to develop brand identities for listing pursuits competed for by brokers including site plans, presentation boards, screen presentations, and bound books.

leaf_teal85% win-rate of multi-million dollar properties where my designs in presentations were used.

leaf_tealCreated custom infographics depicting complex commercial real estate data, trends and concepts for broker websites, flyers, postcards and invitations.

 

JIAWEI TECHNOLOGY | Hayward, CA | August 2013 - December 2014
Lead Designerline_break_half

leaf_tealDesigned packaging for LED/Solar lighting products according to Proctor & Gamble’s Duracell brand equity.

leaf_tealBranded first smart security light (MAXIMUS); making a breakthrough into connected home security and presenting the company as an innovator in LED lighting. The product is on track to bring in $20M by the end of 2016.

leaf_tealWorked with Duracell, JiaweiTech and web developers to design what is now DuracellLighting.com.

leaf_tealCustomized tradeshow booth designs and graphics for 2014 National Hardware Show and 2014 Light Fair International.

 

SELECTED CLIENTS:

 

APPLE, INC. | Cupertino, CA | May 2008 - May 2010
Graphic Designer / Screenshot Localization (Contract)line_break_half

leaf_teal Worked onsite Apple headquarters in Cupertino with localization graphics team.

leaf_tealCaptured screenshots in 19 different languages of Apple's software and product interfaces (iPhone, iPod, iPad, etc.) for editing, layout, publishing and distribution into consumer product manuals and Apple staff training curriculums.

leaf_tealCollaborated with project managers and team members to meet vendor specifications and deadlines for screenshot graphics.

 

CALIFORNIA SPORTS CENTER / CALIFORNIA KIDS SPORTS CENTER
San Jose, CA | March 2007 - March 2015 | Graphic Designerline_break_half

leaf_teal Developed a suite of logos and identities for the organization's gymnastics, aquatics and dance, coach, proshop and team programs.

leaf_tealCreates regular advertisements and outreach marketing brochures, postcards and signage, as well as web-ready graphics for company website.

leaf_teal Created logo / identity for California Kids Sports Center, complete with style and pantone profiles for external vendors to work with.

 

THE TABARD THEATRE COMPANY | San Jose, CA | November 2005 - July 2010
Graphic Designer line_break_half

leaf_teal Designed theatre's season brochures, distributed to a mailing list of over 5000 existing patrons.

leaf_tealAssembled theatre's production programs complete with cast headshots and profiles, advertisements of community partners and donation and subscriber lists.

leaf_tealCollaborated with artistic director to create various marketing tools for theatre productions such as postcards, flyers, publication advertisements and environmental signage.

 

Experience_header

 

BA., Graphic Design, 2000 - 2004, San Francisco State University, San Francisco, CA

 

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Mac and PC operating systems. Adobe CS and Adobe CC, Illustrator, Photoshop, InDesign, PowerPoint, Acrobat, Quark XPress, Dreamweaver, Fireworks /HTML, and CSS, iMovie, iPhoto. User experience design, wireframe production, website strategy. Brand identity development, typography, preflight production, print, packaging, logos, signage, advertisement design. 4-color production process and offset preflight procedures.

 

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